SmartWater – Jennifer Aniston’s Sex Tape March 8, 2013 0

This video is a great example of when a brand tries too hard, but were so close to making something that really could have worked.  I like the approach and celebrity integration, but i feel people would move on before it gets half way….shame as the better elements of the video are the second half.

What do you recon? a lost cause, or future potential? I love the fact that the agency (zambezi) where wanting to name this video “SmartWater – Jennifer Aniston’s Sex Tape” – that would automatically secure viral status right? but on the media channels which would make this possible the name appears no where….legals perhaps…

[gravityform id=”1″ name=”Viral Report” ajax=”true”]

Virability – Did this viral rock your world???

  • Eye rape
  • Better than sex!
  • Awesome
  • Nothing special…
  • Great 🙂
  • OK

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