This video is a great example of when a brand tries too hard, but were so close to making something that really could have worked.Â Â I like the approach and celebrity integration, but i feel people would move on before it gets half way….shame as the better elements of the video are the second half.
What do you recon? a lost cause, or future potential? I love the fact that the agency (zambezi) where wanting to name this video “SmartWater – Jennifer Aniston’s Sex Tape” – that would automatically secure viral status right? but on the media channels which would make this possible the name appears no where….legals perhapsâ€¦
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